Our Story

RightBe – Be true. See with heart. Create with purpose.

RightBe.com is a creative online store and photography brand founded by Eugen Horoiu, dedicated to turning real moments into visual stories. Specializing in wall art prints, photography-based products, and soon expanding into print-on-demand apparel like t-shirts and hoodies, RightBe offers authentic, emotionally driven creations designed to inspire and connect.
At RightBe, every product is rooted in truth, compassion, and artistic expression. Whether you’re looking to decorate your space with powerful wall art or wear meaningful visual stories, you’ll find high-quality, original designs inspired by real life and captured through the lens of a passionate photographer.
Art prints and posters
Photography-based lifestyle products
Future print-on-demand fashion